Updated: 13.03.2025
Solace AB and its affiliates (“Solace,” “we,” “our,” or “us”) respect the privacy of visitors to our website www.solace.care (the “Site”), users of our web application (the “App”), the services provided by Solace, and any other subsequent products, processes, developments, tangible embodiments, or services provided by Solace (collectively, the “Solace Solution”).
Specifically, this Privacy Policy describes our practices regarding:
Data Collection & Processing
Data Uses
Data Location and Transfers
Data Retention
Data Disclosure
Data Security
Communications
Cookies and Tracking Technologies
Data Subject Rights
Additional Information and Contact Details
We are committed to protecting the personal data (as defined below) that is provided to us. This Privacy Policy describes how Solace collects, stores, uses, and discloses the following categories of personal data as a “Controller” under applicable data protection laws, including the General Data Protection Regulation (GDPR):
Partner Data: Personal data relating to current and prospective business customers such as care facilities, employers, and insurance plans (collectively, “Partners”) in connection with the provision of the Solace Solution or any other services outlined in commercial agreements with the Partner.
User Data: Personal data of individuals who engage the Solace Solution to support them in navigating bereavement or pre-planning.
Loved Ones Data: Personal data relating to deceased individuals for whom Users have engaged the Solace Solution or individuals utilizing Solace for pre-planning or bereavement care purposes.
Visitors’ Data: Personal data relating to visitors of our Site, participants in our events, and prospective partners who interact with our online content and communications (collectively with the Solace Solution, the “Services”).
If you are a Partner, User, or Visitor, please read this Privacy Policy carefully to ensure you fully understand it. By using our Services, you acknowledge and agree to the collection and processing of your personal data as described herein.
When we use the term “personal data” in this Privacy Policy, we mean information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, to an individual. It does not include anonymized or aggregated data that is not reasonably capable of being associated with an individual.
We may collect or generate the following types of personal data through the Solace Solution:
Usage, Login Credentials, and Device Information: Includes IP addresses, digital identifiers, device data (such as type, OS, browser version, language settings), session recordings, and log-in credentials.
Partner and Visitor Information: Contact details such as name, email, phone number, workplace, contractual and billing details, and preferences relevant to our engagement.
User Information: Name, email, phone number, relationship to a Loved One, geolocation, and insights relevant to the user experience.
Loved Ones Information: Name, contact details, date of birth and death, national ID numbers, legal, financial, and health documents, and additional background including gender, religion, marital status, and professional experience.
We collect personal data from:
Direct user input (e.g., forms, communications, document uploads).
Third-party sources (e.g., insurance partners, government agencies, service providers).
Publicly available data (e.g., published obituaries, social media accounts).
Automated tracking technologies (e.g., website analytics, cookies).
We may combine personal data collected from different sources to enhance the accuracy of our records and improve our Services.
We process personal data for the following business and commercial purposes:
Service Delivery: To provide, operate, and improve the Solace Solution, including account management, billing, customer support, and service enhancements.
Personalization: To tailor user experiences, content recommendations, and preferences based on interaction history.
Analytics and Research: To analyze user behavior, conduct research, and improve our offerings.
Marketing and Promotions: To send newsletters, updates, special offers, and relevant marketing communications where consent has been given.
Legal Compliance: To comply with legal obligations, respond to regulatory inquiries, and enforce agreements.
Security and Fraud Prevention: To monitor and prevent security threats, fraud, and abuse.
User Communication: To facilitate customer service interactions, notify users about changes, and provide relevant information regarding their accounts and services.
Personal data is mainly processed in EU/EEA but may be processed outside the EU/EEA. When such transfers occur, we ensure GDPR compliance by implementing safeguards such as Standard Contractual Clauses (SCCs) or relying on adequacy decisions by the European Commission. You may request a copy of these safeguards by contacting us.
We also take appropriate technical and organizational measures to ensure the ongoing security of data during international transfers.
We store personal data for the duration that we consider reasonably necessary to support and enhance our relationship with you while delivering our Services and offerings, ensuring compliance with legal obligations, and safeguarding against potential claims. Once retention is no longer required, data is securely deleted or anonymized.
If an individual requests the deletion of their personal data, we will evaluate the request based on legal and contractual requirements.
We disclose personal data to:
Service providers performing services on our behalf.
Partners when required for service facilitation (with separate user consent).
Legal authorities when required by law.
Affiliated companies within the Solace group.
Third parties in the event of mergers or acquisitions.
We do not sell personal data to third parties.
We implement industry-standard security measures to safeguard personal data. While we strive to protect all information, no security system is infallible. Users are encouraged to take precautions, such as using strong passwords and avoiding the sharing of sensitive information online.However, please be aware that regardless of any security measures used or implemented, we cannot and do not guarantee the absolute protection and security of any personal data stored with us or with any third parties.
Solace may contact users regarding service updates, maintenance, or security notices. These communications are mandatory for service use.
Users may receive information or marketing messages about services, features, offers, and events. We may provide such notices through any of the contact means available to us (e.g., phone, mobile or email), through the Services, or through our marketing campaigns on any other websites or platforms. Consent can be managed via email by contacting privacy@solace.care.
Solace uses cookies and tracking technologies for service functionality, analytics, and personalization. Users may manage preferences via browser settings or our website’s cookie banner. See our Cookie Policy for more details.
Individuals have rights concerning their personal data. Please contact us by e-mail at: privacy@solace.care if you wish to exercise your privacy rights under any applicable law, including the EU or UK General Data Protection Regulation (GDPR).
Under GDPR, individuals have rights to:
Access, correct, or erase their data.
Restrict or object to processing.
Data portability.
Withdraw consent where applicable.
Lodge a complaint with a supervisory authority.
To exercise these rights, contact us at privacy@solace.care.
For privacy-related inquiries, contact:
Privacy Officer:
Solace AB
Luntmakargatan 26, 111 37 Stockholm
Email: privacy@solace.care
We may update this Privacy Policy periodically. Changes will be communicated via our website or email where applicable. Continued use of our services after updates constitutes acceptance of the revised policy.
